Best Practices in On-Page SEO
On Page SEO is the act of enhancing the quality and volume of site visitors to a web site or a blog from search engines. On Page SEO involves two major processes. The first one deals with texts and styles and codes that are used on a web site or in blogs and other web pages. The second one involves back links to other web sites from sites with high PR. Many search engines prefer organic rankings, i.e., those that are achieved through natural means. Hence, the best way to achieve high search engine rankings is through On Page SEO.
On Page SEO should focus on elements such as keywords. Keywords should be selected according to the theme of the website. Keywords should also be relevant to the topic of the particular web pages. SEO also includes image and video tags according to the terms of service of most search engines. Besides, On Page SEO should focus on image tags since they help search engines to identify which web pages have images.
Another important component of On Page SEO is the use of alternate texts or urls for the same keywords. The importance of the alternate urls or texts can never be underestimated. Since web browsers usually follow the links in the text, the links are also usually followed by viewers, who are searching for related information. In this way, On Page SEO best practices aim at attracting more viewers and thereby increasing the number of clicks and visits.
One must not overlook the importance of Meta descriptions, either. The content of the Meta description is visible to viewers. Meta descriptions should be relevant to the topic and similar to the contents of the other pages. On Page SEO best practices therefore include the creation of meta-descriptions that accurately describe the nature of the website. Moreover, it is advisable to optimize the Meta description for title, description, keywords and alternate text.
One can also achieve great On Page SEO results by optimizing the site through off-page optimization. For example, it is quite common for many online businesses to link their homepage to the contact us page, where they provide further details about the company and the owner. This gives an impression of trust and confidence in the customer about the business. In fact, Google and other search engines give high rankings to websites with effective and relevant links.
However, it is important to realize that On-Page SEO is not a one-way street and does not depend entirely on off-page SEO alone. On-page SEO involves the use of appropriate keywords and keyword phrases, relevant links, Meta tags, URL tags, content management and other off-page techniques such as article submission, directory submissions, press release, social bookmarking and so on. It is also vital to understand the way Google works so as to achieve higher rankings for your website. Google applies various types of algorithms to websites. Understanding how these algorithms work is crucial if you want to achieve success with off-page search engine optimization.
For On-Page SEO, experts suggest using targeted keyword phrases and Keywordspy (a free keyword tool) to identify key phrases which are highly searched for in Google. Targeted keywords phrases that have low competition and are frequently searched. Keywordspy helps you find these keywords and can identify links with high inbound links. Experts also suggest the use of keyword anchor text links as this strategy increases the chance of your link being selected by a search engine.
On a final note, you need to pay close attention to the Meta description, as this is one of the most important factors determining your page rank. A badly written Meta description may cost you high on page SEO ranking. The Meta description serves to inform the search engine about the keywords or keyword phrases you are trying to optimize for. Therefore, make sure your Meta description explains what your page is all about and includes key phrases or keywords related to your business.