Local Search Engine Optimization Strategies to Generate Traffic
Local search engine optimization (SEO) is one of the most difficult local search marketing techniques to master. Local Search Engine Optimization (LSEO) is much more than just getting the most clicks for your local business’s name on Google, Yahoo, and MSN. Local search engine optimization (LSEO) is like SEO in that it’s also a procedure affecting the visibility of an on-site or off-site web site in the search results of the largest unpaid search engines frequently referred to as “organic”, “paid”, or “paid results”. Organic search results tend to result from a variety of factors such as user activity, content, and page ranking. On the other hand, paid results are generated by the advertiser using specific techniques such as pay per click campaigns. As with all internet marketing, there are both paid and free methods of optimizing your web site.
Today, when you are searching for local services online, you are usually presented with a plethora of options. What if you could filter out the unappealing offers and choose only those that would best benefit your business? Today, you can, thanks to local use practices. Here are four local SEO techniques you can use to capitalize on this growing trend toward localized web presence:
By far, one of the most effective methods of local seo practices is creating local listings for search engines. The more localized your web content is, the better chance it has of being picked in the organic or paid search results. Because more people are using their mobile phone to access the web, more businesses need to take advantage of mobile searches to tap into the local customers they already have.
Citations and backlinks are important for local seo efforts. By incorporating citations into the text of your web content and linking back from your social media pages to your business listing, you are creating a more visible presence for your business. The more links you have to your page, the higher your ranking will appear in the organic or paid search results. A link from a local citation gets a lot more attention than a backlink from an unrelated site.
Another local SEO technique that you can integrate into your website is an internal linking structure. Internal linking occurs when you include the same anchor text across multiple location pages within your website. For example, if you have a blog, you can include the blog’s URL in the meta description and on each individual page. You can also include the URL of your company Facebook page and Twitter feed in your meta description. This gives customers a good feel that not only do you care about your customers’ convenience, but you also put thought into how your company can be found when they need you.
To maximize the value of the internal linking structure you have created, you should also optimize each location page. Each page should be optimized to contain key search terms related to your business. For example, your home page should target keywords related to your products or services, and each location page should target a different keyword list. For example, your home page could target “puppy dogs” and each location page could be optimized for “pet supplies.” Optimizing each location page will help you get a much better ranking on Google as well as Bing.
Finally, you can also use your meta description to help you with local use. Your meta description is a very important part of local SEO efforts. Your meta description contains two sections, the first section contains a heading that identifies your business, and then the second section will contain a couple of lines that describe your business and the keywords you are ranking for. The title of your meta description is the most important part of local SEO.
If you optimize each of these three strategies, you should find that you can rank well on Google and Bing. This type of optimization will not improve your page ranks instantly. It is best to take several months before you see results in Google and Bing, and up to one year before you see noticeable results in Yahoo! Local. However, with persistent effort, you should notice significant improvements in your online visibility. You should also get listed in some of the more popular regional and national directories such as Yellow Pages and Super Pages.