On Page SEO Checklist for the Business Owner

On Page SEO is a combination of on-page optimization techniques that includes meta tagging, keyword density, site maps and site navigation. Description searched engine optimization is simply the process of increasing the quality and amount of site visitors to a site or a specific web page by search engines. SEO targets free traffic and not direct traffic or paid visitors. One of the most common problems faced by small business websites is poor on-page optimization. A poorly optimized website can lead to a low ranking among major search engines, which could be very detrimental for a small business.

On Page SEO

On-Page SEO consists of various techniques used to optimize a particular website. Meta tags, internal linking and title tags are just few of the on-page optimization tools. Internal linking refers to any number of keywords that are interlinked in a text. Title tags are used for describing the content of the website and it usually appears at the top of the source page HTML.

The content that appears on the user’s screen has an enormous effect on its rankings on search engines. Research shows that users spend only a few seconds deciding whether to click on a link or not. Free traffic such as AdSense and affiliate marketing are not very effective because users do not stick around to read the complete story. On the other hand, seo strategies like article marketing, directory submissions, blogs and RSS feeds have been shown to have substantial positive effects on SERPs.

On Page SEO methods also include building links with other websites. Search engine algorithms are highly dynamic, and changes according to the changing market conditions. It is important to build links with other sites and to engage in mutually beneficial link sharing practices. Some of the common on-page seo strategies include social bookmarking, social networking, directory submission, blog commenting and back linking.

On the other hand, off-page SEO is not as easy as On Page SEO. There are certain strategies that are more important than others when it comes to improving the SERPs of a site. One of the techniques that is frequently ignored by SEO experts is keyword research. Keyword research involves knowing what the audience for a particular product is, how competitive it is for that keyword and what the competitors are doing to dominate the market.

Another technique that is ignored is hidding the header and title of web pages. Experts say that if you want to rank high for a particular keyword phrase, you need to submit articles to directories, create site-wide links from related pages and use the appropriate h1 tag. The h1 tag is a small section of a page title. On-page SEO strategies which rely on keywords and links cannot guarantee success. They depend more on off-page techniques.

There are several free off-page seo tools which can be used for this purpose. One such tool is the Page Rank Checker or PR Checker, a tool offered by Metacafe. The main objective of the Page Rank Checker is to check the link structure of a page and its content. Another important tool for off-page SEO is the Meta Description Generator, a free program offered by SEMrush.

The Meta Description Generator will generate a code which is inserted into the html coding of a page. This code will determine the keyword density of the article and the target audience for that particular keyword phrase. A user then enters the keyword into the on-page search box and click the submit button. Within seconds the Page Rank Checker or the Meta Description Checker will reveal to the user the exact keyword density and the target audience for that particular keyword. Once the user confirms the keywords he or she will see a target audience graph and a list of related articles that match the targeted keywords. With this valuable information, the business owner can make a smart decision on how to optimize his or her website.