SEO Competitive Analysis – Site And Content Analysis Can Help With Your SEO
As SEO (search engine optimization) continues to evolve, many experts are recommending that users look at a more “holistic” approach to SEO. Since 100% safe search, the current center of the SEO world is the website, not the keyword itself.
This new evolution of search and SEO means a totally new way to competitive analysis, including both website and content elements. In an age where web pages are viewed as “content”, there is no longer the assumption that the only value in a website is its keywords. In fact, the content that makes a website successful may well be just as important as the keywords themselves.
Search engine optimization (SEO) is all about getting your website to rank high in the search engine results pages (SERPs). Getting that ranking is not all that difficult, as it was in the old days when most people used Google or Yahoo! Search to find information on almost anything.
But now, with hundreds of different search engines competing for web pages, and millions of online users accessing their websites daily, the competition for attention is getting increasingly tough. And so too is the need for websites to become more attractive to potential customers. In an age of the Web 2.0 consumer, businesses must stay ahead of their competitors to retain their existing customers. This is where the importance of website and content elements come into play.
The main goal of SEO is to get a website to rank high for the particular keywords that a website owner is trying to target. This is usually done by adding relevant keywords to a web page or website, and linking them back to a targeted website or page. A website, which already has a strong presence on the Web, may choose to create one or two pages in order to focus its efforts on that particular area. However, even websites which do not focus solely on search engine optimization will likely include some form of content and structure in order to make themselves appealing to users. This will ensure that the website is useful, interesting, and useful to visitors.
In fact, there is now a new method of site and content analysis that focuses on both website and content. Instead of concentrating purely on keywords, the search engine ranking of a website or page, SEO pros recommend that site and content analysts use a combination of various factors. in an effort to determine the most effective website for a given keyword. A website that ranks high for a particular keyword does so because it offers relevant content that is informative and helpful, has an active forum of comments and questions, and has a well-written website architecture. These are just some of the elements that are being evaluated in this “combined analysis” process.
Good keyword research can be very important, but it is only one part of a comprehensive SEO plan. Although a good keyword research tool can often be helpful in bringing you closer to finding a good keyword for a particular niche, it is not a substitute for good site and content development.
In order to be truly competitive, your website and content need to provide the necessary information to prospective buyers so that they can make informed decisions about your business. With a thorough understanding of your competitor’s website and the industry in which you operate, SEO experts are able to use their extensive experience to find keywords that will give you the edge over your competition.
When using a site and content analysis tool, be sure to look at the overall architecture and design of your website. You want to make certain that all pages and content are logically and appropriately arranged within the website, to ensure that the search engines have easy access to the content that you have created.
For example, a site with several pages that are interconnected is more likely to rank higher than one page that is scattered. A website with a well laid out navigation menu is likely to rank higher than one that is not organized. A site that offers many different categories is also more likely to rank higher than one that features one or two general categories only.
SEO rankings are influenced greatly by the layout of a website. A poor design may not be noticed by potential customers, while an attractive and well organized site can lead to greater success. Therefore, while you should not focus on keywords alone, using site and content analysis tools as part of your SEO strategy can provide you with much needed insight into your competitors’ website.