The Best Way to Do Effective Competitor Research
Competitor research is perhaps the most important part of doing well in your niche market. All the hard work and study you’ve put into creating a niche site and a series of books will come to nothing if you neglect your competitor research.
Before you can get good at competing effectively, you need to understand who your competitors are. This is the first step in determining how you will do in your niche. There are many ways to determine competitors; some simple, others more sophisticated, but the process remains the same.
There are many different ways to conduct competitor research. It can be done with an Internet marketing company, through keyword research software, by hand, or with a combination of these methods. The important thing is to know which method is right for you.
In today’s niche market, many affiliate marketers have several sites promoting the same products. This makes it easy for an affiliate to post on several different forums discussing the product or program. Some affiliates try to raise their own rankings on one of the forums by posting in threads on multiple topics. This provides them with multiple URLs per forum that their visitors can visit.
With this said, competitor research should focus on finding out who has links to these forums. Of course, you also want to learn who has a website that talks about the product you are promoting, as well as those that talk about the product or service. You may also want to find out about other related topics that they mention on their websites.
One of the best ways to do this is through article marketing. By using articles to promote your affiliate programs, you can find out about your competitors, not only their names but their forum signature links. Most of these have unique domain names that you can use to build your own website, as well as a link back to your competitors’ sites, since they will be using the same URLs.
You can find this information with Google Analytics, which gives you access to detailed information about where visitors to your site are coming from. When your website visitors are coming from a link on the website of someone else, you can tell a lot about the visitor by reading through their analytics report. For example, there may be no quality content and very little in the way of search engine optimization (SEO) on their site.
By the same token, if your competitor has a “front page” advertising banner, you can tell a lot about their website. If they are offering a free eBook, you may find the content is sub-par. In addition, you may discover that they are using sub-par keyword phrases or anchor text to boost their rankings in the search engines.
Keywords are a great way to find out who your competitors are, as well as how well they rank in the search engines. You may want to choose a niche that you know a lot about, in order to start with your keywords, rather than choosing a topic you are unfamiliar with, which may not be relevant to your own niche.
Once you’ve narrowed down your list of competitors to a few niche markets, it is time to begin your research into each of them. Here again, article marketing comes in handy. Articles can be written about these markets and repurposed by your marketing team as you promote the product or service.
Social media is another place to find out who your competitors are, as well as what kind of content they offer. If you haven’t explored the possibilities of social media yet, consider using this new tool to post questions and answers on your Facebook page, and post articles from other websites.
Remember, the best way to do this is to look for answers to questions, not simply to post a status update, and find the answers elsewhere. Find the best answers to your questions in social media, rather than searching on Google.