Tips for Effective SEO Content Writing
Perhaps no single individual in the internet marketing industry is as influential as Amy Waterman. A 20-plus year veteran within the space, she’s helped millions of companies produce more online sales and traffic with SEO-friendly copy. But the term SEO content writing may be a little bit of a misnomer, too. Is it really SEO content writing? Is it merely copywriting or is there a little bit more to it?
In this brief article, we’ll explore the main two types of content writing, SEO and otherwise. These terms, when used collectively, refer to any means of generating higher conversion rates on websites. In this regard, they refer primarily to two major subsets of what can be loosely called “SEO copywriting,” however. And they can be broken down further into two more categories, depending on your level of familiarity with the industry. So, let’s get started.
First, we have SEO writing. This is the more “traditional” form of content writing that the pros use, using proven methods like backlinking and article submission to drive targeted visitors to specific websites. SEO copywriters must use strategic words and phrases in their work to appeal to the readership – and make sure that those readers have a good chance of clicking on an ad, too. A recent study by IBM’s Institute of Business Value found that ads with SEO-relevant keywords were 20% more likely to generate clicks than ads without those keywords.
Then there’s the next type of SEO content writing: SEO article writing. This is exactly as it sounds: a writer writes an article about a particular product or service and then places that article on a website, where others can then pickup the content and use it as they see fit. In many cases, these articles are used for free, but sometimes the website will include a bio box and byline at the bottom of the page containing contact information for the writer. The main purpose of an SEO article is to create backlinks from sites that share your primary goal. (In my opinion, this is a great way to build your credibility – and therefore, your credibility with your targeted audience.)
Other types of SEO content writing are those that look like press releases, which are written in news-worthy style to pique the curiosity of readers – and then link back to your site through several ways. These techniques have been known to work wonders in driving targeted traffic and helping to increase sales. In fact, some studies have shown that these techniques could in fact help you sell more products, if they’re used properly.
Another important strategy in SEO writing is the headline. The headline has the most important job, because it’s the first thing that the reader will see. It needs to engage the reader’s attention and compel him to click on your link to learn more. A poorly written headline may have the opposite effect; the reader may not even finish reading your article because he was too busy clicking through to your “more information” section in the resource box.
Another common strategy in SEO content writing is re-branding your brand. If you have several blogs for your business, each one focusing on a different aspect of your business, you can write separate posts and submit them to different article directories. Each one of these articles contains a link back to your main website, and the readers are exposed to several ways to connect with you online. This is especially helpful if you have several social media profiles or a blog that receives a lot of traffic from a specific group of people.
Finally, remember that SEO content writing doesn’t have to be overly complicated. Your goal should always be to provide the most engaging content possible for your targeted readers. In this way, you will build up their trust in your company and, eventually, in your blog or other online content. The more trust that your target audience has in you, the easier it will be for them to find your links and other content on the Internet. When readers trust your business, they will be more likely to visit your site or purchase your products or sign up for your mailing list.