Website audits conducted by an expert website auditor can detect costly mistakes before they become costly business problems. A professional website audit service can save your business thousands of dollars per year by uncovering hidden issues which prevent you from achieving your business objectives. Many marketers and entrepreneurs did not initially design and develop the website they now own. The website was purchased on a “bought for sale” basis, without any type of written contract. This usually occurs when a marketer lacks the know-how or experience to properly develop a website.
By paying a reputable website audit service, these individuals are protecting their investment. These site audit services are highly skilled professionals who are experienced in conducting thorough website design audits. They are also knowledgeable about current best practice standards. This helps them identify areas that may need improvement.
Once the initial website audit has been conducted and the target audience has been identified, the next step is to implement strategic actions to reach the site’s goals. This strategic action plan should include one or more action points for each page within the website that you will be improving. For instance, you could implement one or more improvements for your home page, another for your About the Company page, another for your Contact Us page, another for your About the Company page, and one or more action points for each of the pages that make up your website audit service portfolio.
Each of the page action points should relate to reaching your business objectives and should be written in a way that your target audience will understand. Once you have the action points, you should provide a link to the audit report at the bottom of the page. This will serve as a permanent record of the progress that has been made and will help future audits identify where further improvements need to be made. In addition, this is a good way for your website audit service to keep track of what specific areas need to be improved.
The next step in implementing an audit on your small business website needs to be related to social media. The purpose of this step is two-fold. First, you want to make sure that you are taking advantage of the social media presence that is now available on your website. In addition, you want to compare that presence to what you had before you implemented your social media plan. If you find that there are gaps in your social media strategy that are causing you problems, it may be time to make some changes to your strategy.
In addition to the actions that you take to improve your small business website audit service portfolio, the last thing you should do is to use the results of that audit to determine which of your pages are the best sales platforms. Ideally, your sales pages should not only be engaging but they should also have enough compelling content and call to action points to convert visitors to buyers. Your audit should focus on the conversion rate of each page and compare it to the average conversion rate for that category of page.
The final action point you should consider is that you should hire a small SEO audit services company that is well established and can demonstrate a history of achieving good results. If you hire a company without verifying its history of improving search engine rankings, you could potentially be opening up the wrong doors if you continue to work with it. This is because a high SEO ranking could just mean that the company has a lot of technical skills and it’s easy to navigate the backlinks. However, if the company doesn’t provide any tangible proof of their improvements, you’ll be left guessing at what the outcome of their efforts really is. While you want to get as many conversions as possible, you don’t want to leave potential customers wondering if your website audit service will ever make a difference.
Once you’ve completed this checklist, you’ll have a much clearer picture of what it takes to get search engines to notice and rank your new website design. Having this information gives you the ammunition you need to negotiate a good deal with search engines. With a solid SEO credentials and a history of improving web design rankings, you can rest easy that your new website design is headed in the right direction.