Keyword research is the process search engine optimisation experts use to discover and research specific search terms that users enter into search engines in order to locate information or products. If you are new to search engine optimisation (SEO), then you may be wondering what a keyword is – and how it can help your website. A keyword is a word or phrase which searchers enter into the search box to locate information about a particular topic. For example, if you were searching for “motor insurance” in Google, you would enter a keyword or phrase such as “motor insurance quotes”. The term “motor insurance quotes” would then be returned to the user in an increasing number of search results until they found one that they were interested in. This means your site will appear towards the top of the list, until the user clicks on your link to learn more about the product or service you offer.
How is keyword research done? The major search engines like Google, Yahoo! and MSN return results from their millions of users, and the search terms people type into the search boxes to locate websites. The system uses special software to examine all the words in these search phrases and suggests words which may be relevant to your website.
Keyword research tools provide essential insight into how to use SEO to achieve online success. The most important factor in a successful campaign is relevancy. If your website has keywords that are not relevant to your website’s content, it will not achieve its intended ranking. This is why keyword research plays such an important role in all aspects of online marketing. It is therefore very important to take time out to develop keywords which are relevant to your business, but at the same time are highly searched for. Keyword tools can help you identify these keywords and then build websites around them, achieving both ranking and traffic success.
The importance of keyword research cannot be underestimated. You have to know which keywords will be effective for your business and which will not. The best way to find this out is by using the Google AdWords Keyword Tool. This tool gives you a list of the top keywords that are currently being used to search for goods and services online. You can see what your competitors are doing, which helps you work out how best to rank.
Once you have found some good keyword ideas, your next step is to conduct some serious keyword research. You can choose a particular area or create a more global approach and look at other countries and industries. Sometimes, special partnerships with other companies can result in huge benefits. Whatever you decide, however, it is vital to make sure your website is ranked well so that you can achieve success.
The keywords chosen should have low competition with a high search volume. It is best to target those keywords which are less likely to appear in your competitors’ searches. Competition can be reduced by choosing words that have an edge when it comes to search engines. For example, you could try using hyphens when forming a phrase. This can help you rank better than those businesses who use only capital letters in their URLs. It is important to remember that the higher your website’s ranking, the better chance you have of attracting visitors.
Your next step would be to conduct some basic analysis to identify where your web pages rank within the search engines. All major search engines provide a free tool for this called the “Google Free Searches” which can identify your first and second page results for any given keywords you choose. Analyze the traffic received for both keywords to see if there is any correlation between the two. If there is, then make some changes to boost your site’s performance.
The last step would be to create content based around these keywords. It should be informative as well as engaging. If your content is not interesting, then you will lose the interest of your readers. It is important to remember that a digital marketing strategy is more than just creating keyword research. You need to create content that is engaging as well as interesting to your readers. This will help you rank well on all of the major search engines and create success for your business.